In-Depth: Newspaper ads have the ability to communicate lengthy, complex or detailed information and descriptions.
Visuals: The newspaper’s combinations for text and graphics, when used effectively, can create visual appeal that reinforces the messages of its advertising.
Comparison Shopping: Newspaper is an effective vehicle for price shopping, and serves as the prime source for coupons.
Ad Variety: The medium offers a variety of ad sizes that allow advertisers to meet their budgetary constraints from a one-column-inch as to two full-page ads side by side called a double truck.
Browsers, Not Readers: Most people don’t read all sections of the paper every day. Ads in a given section reach only those who read that section.