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Yellow Pages

Sonoma County Yellow Pages/Phone Book advertising for Santa Rosa and the north bay

Advantages of Yellow Pages

Widespread:Ninety-nine percent of U.S. adults are familiar with the Yellow Pages. (Local Search Association, 2011)

 

Disadvantages of Yellow Pages

Encroaching Competition from the Internet:Yellow Pages-like services on the Web are replacing printed books. These directories offer ease of use, mobile accessibility, more logical organization of data, and the capability to update information more often.