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Purchasing Power

Click On A Category On The Left To See How Much Our Audience Will Spend On These Businesses

Retail Spending Power is calculated by applying 5-station's weekly Metro cumulative audience penetration in each demographic category against actual retail sales totals for the Santa Rosa Metro. Retail data supplied by Devonshire Associates Ltd. Monthly and weekly totals are averages, factored from the annual totals. Spending Power totals are rounded to the nearest thousand dollars. Ratings data from the Spring 2014 ARB (AVG), Santa Rosa Metro Survey Area. Subject to limitations and restrictions stated in the original report. Note: 5-station is KFGY-FM + KHTH-FM + KMHX-FM + KSRO-AM + KVRV-FM.

Sonoma County is a $6.7 Billion Market (Total retail sales, including restaurant and food service)

This Year's Spending for New Car Dealers Among Our Listeners:

$309,178,000

We can also provide you with this spending power for any of our individual stations

Fill out our contact form to learn more.

Prepared by TAPSCAN's RETAIL SPENDING POWER System v.9.5. © 2014 Arbitron Inc. RETAIL SPENDING POWER is a mark of Arbitron Inc. Services Specific Retail Data © 2005 by Devonshire Associates Ltd. Retail data © 2005 by Devonshire Associates Ltd.

This Year's Spending for Home Furnishings/Electronics/Appliances Among Our Listeners:

$116,871,000

We can also provide you with this spending power for any of our individual stations

Fill out our contact form to learn more.

Prepared by TAPSCAN's RETAIL SPENDING POWER System v.9.5. © 2014 Arbitron Inc. RETAIL SPENDING POWER is a mark of Arbitron Inc. Services Specific Retail Data © 2005 by Devonshire Associates Ltd. Retail data © 2005 by Devonshire Associates Ltd.

This Year's Spending for Furniture Stores Among Our Listeners:

$38,246,000

We can also provide you with this spending power for any of our individual stations

Fill out our contact form to learn more.

Prepared by TAPSCAN's RETAIL SPENDING POWER System v.9.5. © 2014 Arbitron Inc. RETAIL SPENDING POWER is a mark of Arbitron Inc. Services Specific Retail Data © 2005 by Devonshire Associates Ltd. Retail data © 2005 by Devonshire Associates Ltd.

This Year's Spending for Home Centers Among Our Listeners:

$58,796,000

We can also provide you with this spending power for any of our individual stations

Fill out our contact form to learn more.

Prepared by TAPSCAN's RETAIL SPENDING POWER System v.9.5. © 2014 Arbitron Inc. RETAIL SPENDING POWER is a mark of Arbitron Inc. Services Specific Retail Data © 2005 by Devonshire Associates Ltd. Retail data © 2005 by Devonshire Associates Ltd.

This Year's Spending for Food & Beverage Stores Among Our Listeners:

$416,204,000

We can also provide you with this spending power for any of our individual stations

Fill out our contact form to learn more.

Prepared by TAPSCAN's RETAIL SPENDING POWER System v.9.5. © 2014 Arbitron Inc. RETAIL SPENDING POWER is a mark of Arbitron Inc. Services Specific Retail Data © 2005 by Devonshire Associates Ltd. Retail data © 2005 by Devonshire Associates Ltd.

This Year's Spending for Food Services & Drinking Places Among Our Listeners:

$320,658,000

We can also provide you with this spending power for any of our individual stations

Fill out our contact form to learn more.

Prepared by TAPSCAN's RETAIL SPENDING POWER System v.9.5. © 2014 Arbitron Inc. RETAIL SPENDING POWER is a mark of Arbitron Inc. Services Specific Retail Data © 2005 by Devonshire Associates Ltd. Retail data © 2005 by Devonshire Associates Ltd.

This Year's Spending for Full-Service Restaurant Sales Among Our Listeners:

$175,236,000

We can also provide you with this spending power for any of our individual stations

Fill out our contact form to learn more.

Prepared by TAPSCAN's RETAIL SPENDING POWER System v.9.5. © 2014 Arbitron Inc. RETAIL SPENDING POWER is a mark of Arbitron Inc. Services Specific Retail Data © 2005 by Devonshire Associates Ltd. Retail data © 2005 by Devonshire Associates Ltd.

This Year's Spending for Clothing and Clothing Accessories Stores Among Our Listeners:

$165,976,000

We can also provide you with this spending power for any of our individual stations

Fill out our contact form to learn more.

Prepared by TAPSCAN's RETAIL SPENDING POWER System v.9.5. © 2014 Arbitron Inc. RETAIL SPENDING POWER is a mark of Arbitron Inc. Services Specific Retail Data © 2005 by Devonshire Associates Ltd. Retail data © 2005 by Devonshire Associates Ltd.

This Year's Spending for Motor Vehicle Dealers/Parts/Tires Among Our Listeners:

$371,041,000

We can also provide you with this spending power for any of our individual stations

Fill out our contact form to learn more.

Prepared by TAPSCAN's RETAIL SPENDING POWER System v.9.5. © 2014 Arbitron Inc. RETAIL SPENDING POWER is a mark of Arbitron Inc. Services Specific Retail Data © 2005 by Devonshire Associates Ltd. Retail data © 2005 by Devonshire Associates Ltd.

This Year's Spending for Health/Personal Care Stores Among Our Listeners:

$159,549,000

We can also provide you with this spending power for any of our individual stations

Fill out our contact form to learn more.

Prepared by TAPSCAN's RETAIL SPENDING POWER System v.9.5. © 2014 Arbitron Inc. RETAIL SPENDING POWER is a mark of Arbitron Inc. Services Specific Retail Data © 2005 by Devonshire Associates Ltd. Retail data © 2005 by Devonshire Associates Ltd.

This Year's Spending for Building Materials/Garden Equipment/Supply Dealers Among Our Listeners:

$95,295,000

We can also provide you with this spending power for any of our individual stations

Fill out our contact form to learn more.

Prepared by TAPSCAN's RETAIL SPENDING POWER System v.9.5. © 2014 Arbitron Inc. RETAIL SPENDING POWER is a mark of Arbitron Inc. Services Specific Retail Data © 2005 by Devonshire Associates Ltd. Retail data © 2005 by Devonshire Associates Ltd.