This Privacy Policy explains how Amaturo Sonoma Media Group (ASMG), our subsidiaries and our affiliates (“we,” “us,” or “our”) collect, use, disclose, and safeguard your personal information when you interact with us through our websites, mobile applications, streaming platforms, digital marketing services, radio stations, printed media, contests, promotions, or other services we operate or provide (collectively, the “Services”).

Scope of This Privacy Policy

This Privacy Policy applies exclusively to the services provided by ASMG (“we,” “us,” or “our”). It does not extend to the practices of third parties, including those who may share information with ASMG or whose websites or applications may be accessed via links from ASMG platforms.

For a complete list of ASMG radio stations, digital platforms, affiliated entities, and their primary websites, please visit: sonomamediagroup.com.

Updates to This Privacy Policy

We reserve the right to modify this Privacy Policy at our discretion. Updates may be posted directly on our websites, and where legally required, we may notify you through other means. Continued use of our services after the effective date of any changes signifies your acceptance of the revised Privacy Policy. We encourage you to review this policy periodically to stay informed about how your information is handled.

We are committed to protecting your privacy and complying with all applicable data protection and privacy laws in the United States, Canada, Australia, and New Zealand.

1. Information We Collect

We may collect information from or about you in several ways, including:

a. Information You Provide to Us

• Contact information (name, email, phone number, postal address)
• Account login credentials
• Demographic details (age, gender, etc.)
• User-submitted content (e.g., contest entries, survey responses)
• Billing and payment details for advertising or subscriptions

b. Information We Collect Automatically

• Device and browser information
• IP address
• Location data (approximate or precise, depending on device settings)
• Usage data (page views, interactions, time spent, session information)
• Audio/video data (e.g., if you call a station or submit content)

c. Information from Third Parties

We may receive information from:

• Partners, advertisers, and affiliates
• Social media platforms (if you interact with our content)
• Publicly available sources

2. How We Use Your Information

We may use your personal information to:

• Provide, maintain, and improve our Services
• Personalize content, advertising, and experiences
• Improve voice interaction features (e.g. Alexa)
• Send administrative communications
• Process transactions, subscriptions, and payments
• Respond to inquiries or customer service requests
• Conduct research and analytics
• Prevent fraud and enforce our terms
• Comply with legal obligations

3. Sharing Your Information

We may share your information with:

• Service Providers: Vendors who assist with our operations (e.g., hosting, analytics, billing).
• Advertising: For targeting and delivering advertising, both online and offline.
• Business Partners: For co-branded promotions or joint marketing.
• Legal Authorities: If required by law or to protect our rights or users.
• Affiliates & Corporate Transfers: Within our company family or in connection with a sale or merger.

4. Text Club Participation and Data Collection

ASMG offers text club programs through its affiliated radio stations, allowing listeners to receive SMS communications such as station updates, promotions, contests, and other marketing messages. By enrolling in a text club, you consent to the collection and use of certain personal information, which may include:

• Mobile phone number
• Station preferences
• Interaction history (e.g., contest entries, responses to promotions)
• Location data (if applicable and permitted by your device settings)

To manage and deliver these communications, ASMG may use third-party SMS service providers. These providers are contractually obligated to handle your data securely and in accordance with applicable privacy laws. While ASMG does not sell your personal information, your mobile number and related data may be shared with these third-party vendors solely for the purpose of administering the text club program.

Standard messaging and data rates may apply. You may opt out of receiving text messages at any time by following the instructions provided in the message (e.g., replying “STOP”).

ASMG takes reasonable measures to safeguard the data collected through its text club programs and complies with all relevant privacy and communications regulations.

5. Cookies and Tracking Technologies

We and our partners use cookies, pixels, local storage, and similar technologies to:

• Recognize you and your devices
• Measure performance
• Enable social features
• Deliver targeted advertising

You can manage cookie preferences through your browser settings and opt-out of some tracking via some third-party tools.

6. Use of Third-Party Streaming Provider: StreamGuys

To deliver high-quality audio and video streaming services, ASMG utilizes StreamGuys, Inc. as its third-party streaming provider. StreamGuys is a professional streaming and podcasting solutions company that offers scalable, secure, and reliable content delivery infrastructure.

Data Collection and Usage by StreamGuys
When users access ASMG’s streaming content, certain technical data may be automatically collected by StreamGuys’ servers. This may include:

• IP address and domain name
• Browser type and operating system
• Streaming access logs (e.g., connection time, stream duration)
• Device type and user agent information

This data is used solely for operational purposes such as stream optimization, analytics, and ensuring service reliability. StreamGuys does not collect personally identifiable information (PII) through streaming interactions unless explicitly provided by the user (e.g., via contact forms hosted on StreamGuys’ websites).

Cookies and Tracking Technologies
StreamGuys may use cookies to enhance user experience and improve service performance. These cookies do not store personal information and can be disabled through browser settings without affecting access to ASMG’s streaming content.

Data Sharing and Privacy Commitments
StreamGuys does not sell or share user data with third parties for marketing purposes. All data collected is handled in accordance with StreamGuys’ Privacy Policy[1] and applicable data protection laws, including GDPR and CCPA where relevant.

Security and Compliance
StreamGuys maintains robust security protocols to protect streaming data and prevent unauthorized access. Their Acceptable Use Policy prohibits any activity that compromises the integrity or privacy of their network or services[2].

By using ASMG’s streaming services, users acknowledge and accept the data handling practices associated with StreamGuys as our designated streaming provider.

7. Your Choices

Depending on your location and applicable laws, you may have the right to:

• Access, correct, or delete your personal data
• Withdraw consent or object to processing
• Opt out of marketing communications
• Request data portability

You can exercise these rights by contacting us at privacy@mysonomamedia.com.

8. Children’s Privacy

Our Services are not intended for children under the age of 13 (U.S.), 14 (Australia and New Zealand), or as defined by local law. We do not knowingly collect personal information from children without parental consent.

9. International Transfers

We operate globally. If you use our Services from outside the United States, your information may be transferred to, stored, and processed in the U.S. or other jurisdictions where we or our service providers operate.

We use appropriate safeguards to ensure cross-border data transfers comply with applicable laws.

10. Security

We use administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission or storage is 100% secure.

11. Retention

We retain your information as long as necessary to fulfill the purposes outlined in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements.

12. Third-Party Links and Services

Our Services may link to or integrate with third-party websites, apps, or services that we do not control. We are not responsible for their privacy practices.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of significant changes by posting the new policy with a new “Last Updated” date. Your continued use of the Services indicates your acceptance of the updated policy.

14. Contact Us

For questions or concerns about these Terms, please contact:

Amaturo Sonoma Media Group
3392 Mendocino Ave. Santa Rosa, CA 95403
Email: privacy@mysonomamedia.com

Phone: (707) 528-4434