Job Fair       (707) 543-0117

Direct Marketing

Sonoma County and the north bay's Amaturo Sonoma Media employs direct marketing through mailers

Advantages of Direct Marketing

Targetability:With direct mail, an advertiser can target potential customers by geographical area, product affinity, previous purchases, and potential interest based on accumulated or purchased databases.

 

Disadvantages of Direct Marketing

Low Response Rates:With an average response rate of just over 2%, most of the people you market to will reject or ignore your offer.