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Alternative Newsweeklies

Sonoma County and Santa Rosa Alternative Newsweeklies Advertising

Advantages of Alternative Newsweeklies

Distribution: Weeklies usually are distributed free throughout a city.

 

Disadvantages of Alternative Newsweeklies

Ad Clutter: Most weeklies rely completely on advertising for revenue, so the typical issue is crammed with ads, often clustered together in groups. This practice can make it difficult for a given ad to stand out.